• "Contractor Value Builder" with Senthil Gunasekaran & Pradip Krishnadevarajan

    Attendees learn from a real-world example of how a distributor reinvented their value proposition by translating their capabilities to customer business outcomes. This distributor helped its sales force communicate in terms of their contractor’s financial performance and 3 core metrics (job quality, on-time and under-budget). The goal is to go beyond line cards and brochures to customer success. Are you ready to help your core contractors?

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